What are white label applications?
White label applications are those that are developed by one company and then customized and marketed by other companies under their own brand. In other words, these are applications that are created by a provider and then sold to other companies so that they can use and offer them to their own customers as if they were developed by themselves.
These applications are a solution for companies that want to offer online services to their customers but do not have the resources or technical knowledge to develop and maintain their own applications. With white label applications, companies can offer applications to their customers without having to invest in creating and maintaining the application.
White label applications are common in various sectors, such as e-commerce sector, the healthcare sector, where companies can offer personalized health tracking applications, and in the banking sector, where companies can offer customized banking applications to their customers.
Advantages of white label applications
White label applications offer several advantages for both the application developer company and the company that acquires and markets it. Some of the main advantages are:
Cost savings: The company that acquires and customizes a white label application can save significant costs in creating and developing an application from scratch. This is because it is not necessary to invest in research, design, development, and maintenance of the application.
Customization: The company that acquires a white label application has the ability to customize the application to adapt it to the needs of its customers and to reflect the identity of its brand.
Speed: By acquiring a white label application, the company can launch the application to the market more quickly than if it had to develop it from scratch. This can help the company take advantage of market opportunities and stay competitive.
Ease of use: White label applications are usually very intuitive and easy to use, which can increase user satisfaction and reduce the need for technical support.
Revenue generation: The company that develops and sells white label applications can generate additional revenue by selling the same application to multiple companies.
Scalability: White label applications are often highly scalable, which means they can handle a large number of users and transactions without any problems.
White label applications can offer an efficient and cost-effective solution for companies that want to offer online services to their customers without having to invest in creating and maintaining their own applications.
Firebase Remote Config as a tool for creating a white label application
Remote Config is a Firebase tool that allows developers to configure the behavior and appearance of a mobile application from the cloud, without the need to send an application update to the app store. Although Firebase Remote Config is not specifically a tool for creating a white label application, it can be used to customize the appearance and behavior of an application for different brands or clients.
Firebase Remote Config allows developers to create variables that control aspects of the application, such as theme color, default configuration values, and dynamic content. The variables can be updated from the Firebase console without the need to update the application itself. This means that different clients or brands can have different application configurations, making the application feel personalized for each of them.
Example of Remote Config configuration for a white label application
Below is an example of how Firebase Remote Config could be configured for a white label application. Suppose that an e-commerce application was developed that needs to be customized for different brands or clients. Some aspects that could be customized are:
Brand name
Theme color
Brand logo
Welcome message
First, a Firebase project should be created in the Firebase console.
Then, the Firebase Remote Config SDK should be added to the Android or iOS application.
The variables to be customized should be defined. In this example, four variables are defined: "brand_name", "theme_color", "brand_logo" and "welcome_message".
Default values for the variables should be set. These values will be used if custom values for a particular client are not configured. For example, the default value for "brand_name" could be "My Store", the default value for "theme_color" could be "green", and the default value for "welcome_message" could be "Welcome to My Store!".
Custom values for each client or brand should be created in the Firebase console. For example, for the client "ABC Store", "brand_name" could be configured as "ABC Store", "theme_color" as "red", "brand_logo" as the URL of the "ABC Store" logo, and "welcome_message" as "Welcome to ABC Store!".
In the application, values from Remote Config should be retrieved and applied to the user interface. For example, the brand name could be displayed in the navigation bar, the theme color could be used for the background and buttons, the brand logo could be shown on the home screen, and the welcome message could be displayed in a pop-up window when the application is opened.
For more details, we recommend our article on How to dynamically change the theme of a Flutter app from Remote Config.
In summary, Firebase Remote Config can be used to personalize an e-commerce application for different brands or clients, allowing each client to feel like they have their own white-label application.
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